This project I focused my work on the design of an e-commerce website for artisanal bonsai gardening tools. I aimed to make a contemporary and high end look while keeping it easy to find the tools the user needs.
Naming
Brand Identity
UX Design
Web Design
PP Pangaia
PP Woodland
Lato
First I created this map and with it I learned that there was a lack of websites that offered a visually pleasing and simple experience.
Then I got to work on a creative questionnaire in order to know what I should be looking for, and find what questions I should dive deeper into when doing my research.
I conducted two interviews and created personas based on them.
Created a sitemap.
Started on my wireframes.
Then I got to work on a logo to better understand the overall personality and feel of the website.
Finally, I got my high fidelity frames.
